Digital Play
The Interaction of Technology, Culture, and Marketing
Stephen Kline author Nick Dyer-Witheford author Greig de Peuter author
Format:Paperback
Publisher:McGill-Queen's University Press
Published:26th May '03
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Traces the development of video gaming from its origins in hacker circles to its status as a $20 billion global cultural industry. This book intends to debunk cyber-guru optimism about globally networked digital communications by analysing the management practices of the corporations that designed and marketed video games to youthful audiences.A uniquely critical study of video gaming that blends perspectives from political economy, cultural studies, and communications theory.
"The authors are to be commended for undertaking this major history of the video game in our contemporary global economy. I am impressed with their research, and the arguments are convincingly developed using careful textual analysis and powerful graphic illustrations". Timothy W. Luke, Department of Political Science, Virginia Polytechnic Institute and State University
ISBN: 9780773525917
Dimensions: unknown
Weight: 530g
376 pages