Advertising Media Workbook and Sourcebook

Kim Sheehan author Donald W Jugenheimer author Larry Kelley author

Format:Paperback

Publisher:Taylor & Francis Ltd

Published:14th Apr '15

Should be back in stock very soon

This paperback is available in another edition too:

Advertising Media Workbook and Sourcebook cover

This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies.

Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises. Compact units cover all key topics including communication planning and media strategies. A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included.

Designed for practitioners and students, the latest edition includes new exercises with new media formats and digital media and new units devoted to popular social media channels.

ISBN: 9780765640949

Dimensions: unknown

Weight: 907g

380 pages

4th edition