Advertising Account Planning
Planning and Managing an IMC Campaign
Larry Kelley author Donald Jugenheimer author
Format:Paperback
Publisher:Taylor & Francis Ltd
Published:15th Sep '14
Should be back in stock very soon
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
ISBN: 9780765640369
Dimensions: unknown
Weight: 370g
262 pages
3rd edition