Advertising and Public Relations Research
Larry D Kelley author Donald W Jugenheimer author Jerry Hudson author Samuel Bradley author
Format:Paperback
Publisher:Taylor & Francis Ltd
Published:28th Feb '14
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£175.00(9781138127487)
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
ISBN: 9780765636065
Dimensions: unknown
Weight: 672g
376 pages
2nd edition