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Advertising and Public Relations Research

Larry D Kelley author Donald W Jugenheimer author Jerry Hudson author Samuel Bradley author

Format:Paperback

Publisher:Taylor & Francis Ltd

Published:28th Feb '14

Currently unavailable, and unfortunately no date known when it will be back

This paperback is available in another edition too:

Advertising and Public Relations Research cover

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.

ISBN: 9780765636065

Dimensions: unknown

Weight: 672g

376 pages

2nd edition