Political Marketing:

Theoretical and Strategic Foundations

Bruce I Newman author Wojciech Cwalina author Andrzej Falkowski author

Format:Hardback

Publisher:Taylor & Francis Ltd

Published:15th May '11

Currently unavailable, and unfortunately no date known when it will be back

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Political Marketing: cover

Comprehensive and clearly organized, this is the first integrated theory-to-practice text on marketing's role in the political process. It incorporates insights and concepts drawn from the disciplines of Marketing, Psychology, and Political Science, and covers every aspect of marketing's infiltration into politics, including campaign strategy, market segmentation, and media strategy.

Using examples and models drawn from countries around the globe, the authors elucidate the importance of political marketing techniques for the stability of democratic institutions. They also note the potential threats to democracy, especially the use of marketing techniques to manipulate voters at the subconscious level. They conclude with a set of normative do's and dont's for political marketing practice that strengthens civic education and democratic governance.

ISBN: 9780765622914

Dimensions: unknown

Weight: 612g

352 pages