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Denim Branded

Jeanswear’s Evolving Design Details

Nick Williams author Jenny Corpuz author

Format:Hardback

Publisher:Schiffer Publishing Ltd

Published:15th Dec '18

Should be back in stock very soon

Denim Branded cover

An illustrated history of denim branding from the 1870 to modern contemporary denim brands, through archival images and contemporary photography.

A pair of jeans is not considered complete without patches, rivets, buttons, and other trims. The existence of such design elements is not questioned because they are seen as the standard. Denim Branded deconstructs every such element that goes into branding a pair of jeans. These elements are a jeans' identity, its source code, a marker from which to discover the jean’s provenance.

Through beautiful and inspirational photography, authors Nick Williams and Jenny Corpuz tell the fascinating and sometimes surprising history of denim branding from the 1870s to modern day. Primary source materials for this book come from the historical archive departments of Levi Strauss & Co., Lee Jeans, Wrangler, Carhartt, and Cone Mills, as well as some of the best contemporary denim brands of today, including Rogue Territory, Dawson Denim, Denham, Kings of Indigo, Endrime, Evisu, Eat Dust, Butcher of Blue, and Tellason.

FEATURED in Gear Patrol's '13 Best Men's Style Books'."Nick Williamss book deconstructs one of the most ubiquitous elements of the modern wardrobe, examining every stitch, button and thread of what makes jeans so great." - November 2018
Nick Williams talks extensively about his inspiration for his book Denim Branded and his fascination with the origins of the many branding details to be found on denim clothing, both historically and in modern times. His interview can be found in the online magazine Sourcing Journal - see the link below.

ISBN: 9780764355776

Dimensions: unknown

Weight: 1633g

264 pages