Essays by Distinguished Marketing Scholars of the Society for Marketing Advances

E Moore editor Arch G Woodside editor

Format:Hardback

Publisher:Emerald Publishing Limited

Published:14th Aug '02

Currently unavailable, currently targeted to be due back around 31st January 2025, but could change

Essays by Distinguished Marketing Scholars of the Society for Marketing Advances cover

This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the "Society for Marketing Advances Distinguished Marketing Scholar Award". Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades.

ISBN: 9780762308699

Dimensions: 234mm x 156mm x 14mm

Weight: 509g

236 pages