Advances in International Marketing
S Tamer Cavusgil editor Tage Koed Madsen editor
Format:Hardback
Publisher:Emerald Publishing Limited
Published:20th Mar '96
Currently unavailable, and unfortunately no date known when it will be back
This is a collection of essays on international marketing. Both theoretical, conceptual and empirical contributions are included, and cover various aspects of export and multinational marketing. While some contributors focus on managerial issues in international marketing, others take a public policy or comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives.
ISBN: 9780762301645
Dimensions: 234mm x 156mm x 14mm
Weight: 485g
218 pages