Stakeholder Marketing
Phil Harris author Patricia L Rees author
Format:Paperback
Publisher:SAGE Publications Inc
Publishing:13th Sep '50
£19.99
This title is due to be published on 13th September, and will be despatched as soon as possible.
This paperback is available in another edition too:
- Hardback£60.00(9780761968474)
The philosophical underpinning of this book is that all organizations need to be aware of their stakeholders (shareholders) and know how to communicate with and manage them. Using a number of contemporary case studies both as examples and employing vignettes to outline core areas of theory, the text attempts to put together a number of tools to gauge and measure contemporary government and political activity. Its central argument is that marketing can be applied equally to societal life as it can to the commercial market.
ISBN: 9780761968481
Dimensions: unknown
Weight: unknown
208 pages