Globalization, Development and the Mass Media

This insightful book explores the evolution of communication theories, focusing on development and globalization's impact on mass media.

In Globalization, Development and the Mass Media, the author provides a thorough exploration of the evolving theories in communication studies. The narrative begins with early concepts of development communication, illustrating how these ideas have transformed over time. As the book progresses, it delves into contemporary critiques of globalization, highlighting the significant shifts in thought that have emerged in response to a rapidly changing world.

The text focuses on two primary currents of thought within the field. The first examines how media can serve as a catalyst for change and development, tracing the historical journey from the dissemination of 'modernity' through media channels to more participatory approaches in development communication. This evolution underscores the growing recognition of the importance of local voices and community engagement in the development process.

The second current of thought discussed in Globalization, Development and the Mass Media is the theory of media imperialism. The author critically analyzes the criticisms this theory faced and its eventual replacement by globalization as the prevailing framework for understanding international communication. This comprehensive examination not only enriches the reader's understanding of communication studies but also encourages reflection on the broader implications of media in a globalized world.