Advertising

A Cultural Economy

Liz McFall author

Format:Paperback

Publisher:SAGE Publications Inc

Published:18th Feb '04

Currently unavailable, and unfortunately no date known when it will be back

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Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.

Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence.

Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch′, but by the interaction of institutional, organisational and technological forces.

ISBN: 9780761942559

Dimensions: unknown

Weight: 350g

224 pages