Advertising
A Cultural Economy
Format:Hardback
Publisher:SAGE Publications Inc
Published:18th Feb '04
Currently unavailable, and unfortunately no date known when it will be back
This hardback is available in another edition too:
- Paperback£50.99(9780761942559)
Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.
Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence.
Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch′, but by the interaction of institutional, organisational and technological forces.
ISBN: 9780761942542
Dimensions: unknown
Weight: 480g
224 pages