Patterns of Middle Class Consumption in India and China

The editor and the authors have done a commendable job for achieving their objective to a large extent. In its reader friendly style of communication and construction of argument the book strongly puts forward the central theme. It is a useful addition of literature on consumerism and consumption pattern especially in the context of the middle class; a section whose purchasing power and decision making process is increasingly guided by globalisation phenomena. It will be useful for academicians and practitioners who could derive learning based on the discussion on real life cases and practical understanding. Learners and researchers of sociology and the social sciences could draw benefits from this book as well.

-- The Journal of Entrepreneurship

The book provides a mine of information on state and society in the two countries and should be essential reading for all engaged with varied reflections on contemporary urban society.

-- The Statesman

The book explores the sociology of the middle class in both India and China from a comparative perspective. It analyses the intermingling of the traditional sociological notions with new attitudes in the wake of the consumer revolution.

-- Indian Management

It puts together a comparative study that focuses specifically on the middle class, a section of society that plays a pivotal role in the social, economic, political and global transformations that both these countries are going through. An important contribution to the analysis of a pivotal class in India and China, this work will also prove to be a useful reference volume in trying to understand what is common to and what differentiates both these countries.

-- Business Standard

With its fresh insights and perspectives, the book will appeal to the students of anthropology, sociology, political science, media studies and cultural studies. It will also be useful for market research professionals.

-- Free Press Journal

A nuanced and insightful look into a category of consumers that determine the future of societies anywhere in the world, it is an invaluable read.

-- Indian Management

This book must be credited for critiquing the empirical construction of the middle class and locating it in the consciousness of the post-capitalist man through dialogues with signs, symbols and icons.

-- Businessworld

The volume analyses the specificities of middle class in India and China, seeking to explain the extent to which it follows a similar route in both countries….an interesting read.

-- Business I