The Sage Handbook of Methods in Social Psychology

"I like the premise and the resulting organizing theme. The organizational structure fits the described theme well and promises to provide a valuable resource both for educating researchers and for helping them through the myriad types of research methods that are available today...Achieves a nice balance, running the gamut of issues from the conceptual to the practical to the statistical....This book could easily become a classic."

--Donal Carlston, Purdue University

"The book′s emphasis on the conceptual decisions that have to be made in doing research is enticing….I believe that this book has a niche as an advanced undergraduate or graduate-level text. I would certainly consider this book for my advanced undergraduate social psychology research methods class; in fact, I′m desperately in need of such a book."

--John Edwards, Oregon State University

"Thehandbook will contribute greatly to the training of graduate students and will also be used as reference by social psychologists working in multiple domains….It could be adopted for most advanced methods courses."

--Dolores Albarracin, University of Florida

"All chapters are solid contributions, a few are gems, and every author wrote with an eye to having the work used. This is a handbook to take off the shelf and dog-ear in the classroom, lab, or field. Highly recommended."

-CHOICE

The genius of social psychology as a field has been its ability to investigate the seemingly complicated behaviors that characterize humans as social creatures. The SAGE Handbook of Methods in Social Psychology simplifies this complexity by providing researchers and students with an overview of the rich history of methodological innovation in both basic and applied research within social psychology.

Editors Carol Sansone, Carolyn C. Morf, and A.T. Panter have chosen a particular methodological approach that is essential for optimal consideration of the "big picture" concept of a program of research. In this approach, research questions guide the methods rather than the reverse. Based on this "top-down" perspective, chapters in this unique volume emphasize the conceptual basis of the methodology, with an explicit focus on the meaning of data when obtained via a particular methodology.

Features and Benefits:

• "Big Picture" Understanding.This volume focuses on the decision-making process, highlighting how methodological decisions are inextricably tied to what the researcher ultimately wants...
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