Qualitative Methods in Management Research

Evert Gummesson author

Format:Paperback

Publisher:SAGE Publications Inc

Published:22nd Dec '99

Currently unavailable, and unfortunately no date known when it will be back

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Qualitative Methods in Management Research cover

Evert Gummesson′s piercing relevance on the major issues of management problems and how to tackle them with qualitative research is astounding and leads to great understanding. —Barney G. Glaser, co-author of The Discovery of Grounded Theory "This book is a welcome contribution to the theory of science and methodology.. . . .It is to the author′s credit that the material is presented in an interesting and easily accessible way . . . .The use of examples from the author′s own experiences are particularly helpful." —Richard Teare in Service Industries Journal "Evert. Gummesson has made a most worthwhile contribution to an under-appreciated area of management research. His views, which draw on hundreds of references from many expertise areas, deserve attention and debate." —Edward Toomer and Ken Bowen in Journal of Operational Research Is research in management disciplines—leadership, corporate strategy, marketing, organization theory, quality management, and others—taking advantage of the best scientific methods available? In this revised edition, Evert Gummeson answers no! Qualitative Methods in Management Research, Second Edition, offers a fresh approach to case study research. Stressing the need for involved rather than detached researchers, Evert Gummesson links quality assessment of case study research to current total quality management thinking and proposes the concept of management action science—where the researcher is both actor and student—as the most advanced and rewarding approach to research. This book is written in a personal style and is rich in examples from academic research, real-world practice and management consultancy.

"Evert Gummesson’s piercing relevance on the major issues of management problems and how to tackle them with qualitative research is astounding and leads to great understanding." 

-- Barney G. Glaser

"This book is a welcome contribution to the theory of science and methodology. . . The use of examples from the author’s own experiences are particularly helpful." 

-- Richard Teare * Service Industries Journal *

"Evert Gummesson has made a most worthwhile contribution to management research. His views, which draw hundreds of references from many expertise areas, deserve attention and debate." 

-- Edward Toomer and Ken Bowen * Journal of Operational Resear

ISBN: 9780761920144

Dimensions: unknown

Weight: 340g

264 pages

2nd Revised edition