The Content Analysis Guidebook

"This is a sorely-needed book that gives an understandable introduction to one of the most important methods of communication research to students and scholars alike." -- Marshall Scott Poole "Neuendorf's writing is both appropriate and accessible, a rare accomplishment in a book on research methods. Neuendorf provides a sophisticated yet readily comprehensible treatment of content analysis." -- William Evans "Skimming through the book left me with a sense of optimism, as the value of computer assistance and of electronic archives is mentioned in various parts of the book." Communications: The European Journal of Communication Research