Constructing Effective Questionnaires

Robert A Peterson author

Format:Paperback

Publisher:SAGE Publications Inc

Currently unavailable, and unfortunately no date known when it will be back

Constructing Effective Questionnaires cover

This book is for all of our customers who have read our books and need to know more. Robert A. Peterson has written a comprehensive text on questionnaire design and construction. This volume goes a step beyond the Survey Kit to give the reader more information.

"Robert A. Peterson’s work is undoubtedly the finest discussion of this key subject since Stanley Payne’s ‘Art of Asking Questions.’ This is where the quality of research begins, and in the rush to new survey technology, the art and science of asking questions is often lost. Must reading for all marketing majors as well as those who want to choose marketing research as a career." 

-- Tony Adams * Marketing Research Magazi

ISBN: 9780761916413

Dimensions: unknown

Weight: 310g

152 pages