Constructing Effective Questionnaires
Format:Paperback
Publisher:SAGE Publications Inc
Currently unavailable, and unfortunately no date known when it will be back
This book is for all of our customers who have read our books and need to know more. Robert A. Peterson has written a comprehensive text on questionnaire design and construction. This volume goes a step beyond the Survey Kit to give the reader more information.
"Robert A. Peterson’s work is undoubtedly the finest discussion of this key subject since Stanley Payne’s ‘Art of Asking Questions.’ This is where the quality of research begins, and in the rush to new survey technology, the art and science of asking questions is often lost. Must reading for all marketing majors as well as those who want to choose marketing research as a career."
-- Tony Adams * Marketing Research MagaziISBN: 9780761916413
Dimensions: unknown
Weight: 310g
152 pages