Handbook of Public Relations

Robert L Heath editor

Format:Hardback

Publisher:SAGE Publications Inc

Currently unavailable, and unfortunately no date known when it will be back

Handbook of Public Relations cover

The Handbook of Public Relations is another in the series of communication handbooks which has distinguished SAGE Publications. Like its companion handbooks, it offers a comprehensive and detailed examination of the topic. It gives students, scholars, and practitioners a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationships between organizations, markets, audiences, and the public.

The Handbook is divided into five sections. 

  • Section one defines the field, seeking to explain the role public relations play in society. 
  • Section two examines the state of the practice by delving into the cutting edge issues of management, ethics, gender, evaluation, public relations education, and media. 
  • Section three challenges academics and practitioners to identify the best practices that shape the daily activities of practitioners. 
  • Section four looks at the fascinating and daunting challenges the new communication technology pose for scholars and practitioners. 
  • Section five takes a global view, examining theories in international public relations as well as the trends in practice that will shape the field in the coming years.

No other book in public relations is as comprehensive in its inclusion of authors and its coverage of academic research, theory, and best practices. Global in scope, the book′s contributors comprise an academic "who′s who" of the public relations discipline. The Handbook offers one-stop shopping for the best insights into the definition of the field of public relations, the practice, and best practices. It has substantial insights into the impact of new communication technologies and the global challenges of international public relations. A must-have reference for libraries and practitioners, the book also is ideal for upper level and graduate study of public relations.

"This handbook provides a comprehensive examination and review of the theory, academic research, and professional practices of the public relations discipline. Ninety leading scholars and practitioners from around the world provide insights into the historical and changing role of public relations in building relationships with ‘organizations, markets, audiences, and publics’ . . . . The extensive bibliography includes more than 2000 references, some multidisciplinary, which serve to enhance understanding of public relations. The detailed index is user friendly. A must for academic collections serving scholars, practitioners and students, upper-level undergraduate and graduate"

* CHOI

ISBN: 9780761912866

Dimensions: unknown

Weight: 1530g

816 pages