Strategic Management in Aviation
Critical Essays
Format:Hardback
Publisher:Taylor & Francis Ltd
Published:28th Jul '07
Currently unavailable, and unfortunately no date known when it will be back
This valuable volume reprints the most important and influential journal articles and papers on aviation management with an extensive introduction by the editor. The volume is designed to improve access to the journal literature for libraries expanding their collections and provide scholars with a convenient and authoritative reference source. Tom Lawton selects the best of the management literature in this area from the top journals as well as including harder-to-find articles in the wider strategic management literature. The volume will be essential reading for all scholars and students interested in aviation management issues as well as those working in the industry who want a snapshot of current thinking in the field.
'In a period of unprecedented turmoil in the airline industry - deregulation, privatisation, terrorism threats and sky rocketing fuel prices - successful implementation of a winning strategy has never been more critical. Thomas Lawton’s collation of research papers creates a unique insight into the strategies deployed over the past 10 years by the phenomenally successful Low Cost Carriers and by the full service airlines fighting for survival - an indispensable reference of applied aviation strategy for professionals, regulators, advisors and students.' Ray Webster, President easyJet Airlines plc. '...an excellent companion to strategic management textbooks for students of the subject and a ready reference work for academics and practitioners.' Aerlines Magazine '...strongly recommend it to airline researchers, students, consultants and policymakers as a very good source of reference.' Journal of Air Transport Management
ISBN: 9780754626510
Dimensions: unknown
Weight: 930g
416 pages