Cars We Loved in the 1970s

This beautifully illustrated book captures the tumultuous 1970s in Britain, highlighting iconic cars like the Renault 5 and Ford Capri, while exploring the evolving relationship between drivers and their vehicles.

In Cars We Loved in the 1970s, Giles Chapman offers a captivating exploration of a transformative decade in British motoring. The book is richly illustrated, showcasing the vehicles that shaped the era, from the iconic Ford Cortina to the often-criticized Morris Marina and Reliant Robin. Chapman highlights how these cars played a crucial role in the lives of drivers, navigating the challenges of the time.

The 1970s introduced groundbreaking models that would redefine the automotive landscape. The Renault 5 pioneered the ‘supermini’ segment, while the Volkswagen Golf revolutionized family cars with its hatchback design and exceptional quality. The Ford Capri made sporty vehicles accessible to a broader audience, yet the Ford Cortina remained a steadfast favorite, dominating sales charts throughout the decade. This period marked a shift in consumer preferences, as drivers began to embrace a variety of styles and functionalities in their vehicles.

However, the decade was also marked by economic instability and a tumultuous relationship with cars. Rising fuel prices and deteriorating road conditions led to a growing frustration among drivers. British manufacturers faced challenges, including labor strikes and declining quality, allowing Japanese brands like Datsun and Toyota to capture the market with satisfied customers. Chapman's narrative captures this complex love/hate relationship with motoring in the 1970s, making Cars We Loved in the 1970s a compelling read for automotive enthusiasts and history buffs alike.