Fading Ads of Gloucester

This book explores Gloucester's advertising history through hand-painted signs, showcasing the artistry and stories behind these fading remnants of the past in Fading Ads of Gloucester.

In Fading Ads of Gloucester, readers embark on a captivating photographic exploration of the city’s rich yet often overlooked advertising history. This book highlights the artistry of hand-painted signs that once adorned the buildings of Gloucester, serving as a window into the past. Each sign tells a story, revealing how local businesses used these unique creations to inform and attract consumers in a time when such craftsmanship was the norm rather than the exception.

The book features a collection of 150 full-color photographs that capture the essence of these ghost signs, some of which have faded with time but still evoke a sense of nostalgia. The images showcase a variety of products that were once advertised, from food and drink to clothing and tobacco, reflecting Gloucester’s diverse industries. As readers flip through the pages, they will discover the names of companies that commissioned these signs, providing a glimpse into the commercial landscape of yesteryear.

Fading Ads of Gloucester serves not only as a visual feast but also as an important historical document. It invites local historians, enthusiasts, and anyone curious about the past to appreciate the fading remnants of a bygone era. This book is a celebration of the artistry and significance of hand-painted advertising, preserving the legacy of Gloucester’s commercial heritage for future generations.