Influencer Marketing
Navigating the New Landscape of Marketing Techniques
Nick Hayes author Duncan Brown author
Format:Paperback
Publisher:Taylor & Francis Ltd
Published:19th Dec '07
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£165.00(9781138144705)
This insightful guide on Influencer Marketing explores how to identify and leverage key influencers to enhance marketing strategies effectively.
The book Influencer Marketing delves into the evolving landscape of marketing, emphasizing the significance of word-of-mouth and relationship marketing. It provides a comprehensive overview of influencer marketing techniques, guiding readers on how to identify key influencers, understand their impact, and leverage their influence for business advantage. This resource is particularly beneficial for managers and students seeking to navigate the complexities of modern marketing strategies.
In today's market, Influencer Marketing highlights that decision-makers are increasingly reliant on communities of influencers. As traditional mass media loses its effectiveness, the role of influencers becomes paramount. The book explores how these ecosystems are filled with critical individuals whose influence on purchasing decisions is often underestimated. It reveals the necessity for marketers to adapt their strategies to engage with these influencers effectively.
The author presents compelling insights into the dynamics of influencer relationships, showcasing the importance of targeting the right individuals. With billions spent annually on influencer campaigns, the book warns against misdirected efforts that overlook genuine influencers. It emphasizes that influencers are not always obvious, and their potential to drive sales is significant. By understanding how to assess and engage with these influencers, readers can enhance their marketing strategies and achieve greater success in their campaigns.
Brown and Hayes have written a wonderful, well structured and easy to read page turner about a fascinating idea that should affect the way every thinking marketer should see the world. Christoph Kaderli, Vice President EMEA Marketing, Performance Management & Alliances at Cognos Ltd & CMO Council Europe Advisory Board Member.
"Today's market is truly 'always on'. This is having a dramatic impact on the way that we market and sell to our existing customers and prospects.
Influencer Marketing provides an excellent reference on how you can drive and achieve significant change in your traditional mindset to ensure that you can address the new and dynamic challenges that now appear every day'.
Ask yourself, 'Do I change or do more of the same? There is only one correct answer" . Jim Cassidy VP Marketing EMEA, BEA Systems
A thought provoking book that challenges the way we think and who we target. A must for any skilled marketer wishing to beat his competitor." Dr Anthony Marsella, Chief Marketing Officer Samsung Electronics and co-author "Marketing Revolution".
"Cutting Edge Marketing at its best. This is a must read for any Technology Marketer" James Hart, Marketing Director, EMEA, Research In Motion
(Blackberry)
"If you think you know about marketing in the 21st century, press & analyst relations, the value of conferences, the buying cycle - think again.
Influencer Marketing will make you question even your basic understanding of marketing, and who really wields power in the market place." Joe Barrett, Director, Strategic Marketing, Qualcomm Europe
"This book explains why today's marketing model is a very different playing field. ROI is high on the agenda. The power of the network enables emphasis on 1:1 conversations and choice, dialogues and communities, which in turn leads to honesty and transparency in messaging." Jon Tutcher Head of Marketing, Sun Microsystems UK & Ireland
"Influencer Marketing brings together common sense with some insightful ideas in a book that provides marketers with useful tips for extending their own influence." Ruth Mortimer, Editor, Brand Strategy Magazine
“It is rare to find a marketing book which is useful from page one. Most provide useful maxims to include in presentations, but few back this up with practical approaches to use in anger in the workplace. Influencer Marketing has been invaluable in focusing my organisation on the invisible influencer". Robert Posner, European Marketing Director, Harte-Hanks
ISBN: 9780750686006
Dimensions: unknown
Weight: 408g
250 pages