CIM Coursebook Marketing Fundamentals 07/08

Geoff Lancaster author Frank Withey author

Format:Paperback

Publisher:Taylor & Francis Ltd

Published:26th Jun '07

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CIM Coursebook Marketing Fundamentals 07/08 cover

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

"BH CIM Coursebooks are an important learning aid and add value to the delivery our marketing qualifications programmes . they are key to the success for both assignment and exam-based cutrses, offering a logical and clearly defined structure and content" Pat Mani, CIM

ISBN: 9780750685467

Dimensions: unknown

Weight: unknown

404 pages