CIM Coursebook 06/07 Marketing Fundamentals
Geoff Lancaster author Frank Withey author
Format:Paperback
Publisher:Taylor & Francis Ltd
Published:19th Jun '06
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£53.99(9781138441200)
Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can:
*Annotate, customise and create personally tailored notes using the electronic version of the Coursebook
*Search the Coursebook online for easy access to definitions and key concepts
*Access the glossary for a comprehensive list of marketing terms and their meanings
ISBN: 9780750680073
Dimensions: unknown
Weight: 730g
394 pages