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CIM Coursebook 06/07 Marketing Fundamentals

Geoff Lancaster author Frank Withey author

Format:Paperback

Publisher:Taylor & Francis Ltd

Published:19th Jun '06

Currently unavailable, and unfortunately no date known when it will be back

This paperback is available in another edition too:

CIM Coursebook 06/07 Marketing Fundamentals cover

Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification.

Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can:

*Annotate, customise and create personally tailored notes using the electronic version of the Coursebook

*Search the Coursebook online for easy access to definitions and key concepts

*Access the glossary for a comprehensive list of marketing terms and their meanings

ISBN: 9780750680073

Dimensions: unknown

Weight: 730g

394 pages