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Enterprise: Entrepreneurship and Innovation

Robin Lowe author Sue Marriott author

Format:Paperback

Publisher:Taylor & Francis Ltd

Published:10th Feb '16

Currently unavailable, and unfortunately no date known when it will be back

This paperback is available in another edition too:

Enterprise: Entrepreneurship and Innovation cover

Enterprise, Entrepreneurship and Innovation provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation. It has a clear structure that is easy for the reader to follow and it focuses on enterprising behaviour.

Helpful text features include case studies and ‘pause and reflect’ situations for the entrepreneur to deliberate on the information they have available before making their decision. This helps to emphasise the point that there are few simple and straightforward decisions closely reflecting decisions in ‘real life’. The authors also employ integrative personal development activities that provide a basis for readers to reflect on the learning of the chapters and develop a personal development strategy to increase their ability to become more entrepreneurial and improve their ability to manage market innovation.

After completing the book, readers will understand how to acquire the entrepreneur’s skills, attitudes and knowledge; the techniques needed to generate new business and create a new organisation.

ISBN: 9780750669207

Dimensions: unknown

Weight: 907g

472 pages