Fashion Marketing

Margaret Bruce author Tony Hines author

Format:Hardback

Publisher:Taylor & Francis Ltd

Published:24th Nov '06

Currently unavailable, and unfortunately no date known when it will be back

Fashion Marketing cover

A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area.

Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.

ISBN: 9780750668972

Dimensions: unknown

Weight: 1340g

348 pages

2nd edition