Fashion Marketing
Margaret Bruce author Tony Hines author
Format:Hardback
Publisher:Taylor & Francis Ltd
Published:24th Nov '06
Currently unavailable, and unfortunately no date known when it will be back
A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area.
Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.
ISBN: 9780750668972
Dimensions: unknown
Weight: 1340g
348 pages
2nd edition