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Marketing Briefs

Sally Dibb author Lyndon Simkin author

Format:Paperback

Publisher:Taylor & Francis Ltd

Published:30th Jun '04

Currently unavailable, and unfortunately no date known when it will be back

This paperback is available in another edition too:

Marketing Briefs cover

* Short, snappy and succinct nature of the book * structured chapters, which include a bulleted overview, illustrative examples and example examination questions and further reading / sources * companion website to support the text (http://www bh.com/companions/0750653868)

Gives marketing students the collection of overviews of various key concepts in the subject. This text is organized into short chapters, each including: core definitions; a bulleted key point overview; explanation of the concept and primary issues; illustrative examples; and, a selection of examination style case, essay and applied questions.

This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject.

The text itself is organized into short structured chapters, the Briefs, each including:
* Core definitions
* A bulleted key point overview
* Thorough yet concise explanation of the concept and primary issues
* Illustrative examples
* A selection of examination style case, essay and applied questions

Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework, designed to aid revision. Also included are revision tips and 'golden rules' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.

"An overdue and much-needed aid to support students' learning and revision in marketing, which will be a highly effective contribution."

Professor Nigel F Piercy, Professor in Marketing, Warwick Business School.

ISBN: 9780750662000

Dimensions: unknown

Weight: 700g

376 pages

2nd edition