Arts Marketing
Mustafa Ozbilgin author Peter Fraser author Finola Kerrigan author
Format:Paperback
Publisher:Taylor & Francis Ltd
Published:11th May '04
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£165.00(9781138144880)
* Focuses on individual sectors of arts marketing to provide insight into the marketing principles that are involved in specific areas * Accompanied by an online resource containing discussion questions to extend learning beyond the text * Relates marketing policy to practice
Focuses on a variety of sectors within the arts, and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this text aims to demonstrate the effective means of marketing in specific areas of the arts.
Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field.
Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.
ISBN: 9780750659680
Dimensions: unknown
Weight: 430g
234 pages