Festival and Events Management
Martin Robertson editor Ian Yeoman editor Una McMahon-Beattie editor Jane Ali-Knight editor Siobhan Drummond editor
Format:Paperback
Publisher:Taylor & Francis Ltd
Published:17th Oct '03
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£175.00(9781138133303)
* Provides practical applications, models and illustrations of the event management operation from a variety of international perspectives * Demonstrates how to manage and market the arts and leisure experience * International case studies from Europe, New Zealand, Australia and USA
Looking at the central role of events management in the cultural, tourism and arts industries, this title examines the following: events and cultural environments; managing the arts and leisure experience; and, marketing, policies and strategies of art and leisure management. It also provides illustrations of the event management operation.
Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.
With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management
Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.
"For all its global focus and background, this is a British management textbook at its best. It has been well cared for by its team of editors and deserves a wide readership among both students and practitioners in the field... this book will permit students to pick up specialist knowledge and insight before starting their career, and will prove both useful and beneficial."
-Dr Hans-Christian Andersen, Senior Lecturer in Cultural Tourism, Northumbria University, UK
ISBN: 9780750658720
Dimensions: unknown
Weight: 658g
440 pages