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Wine Marketing

Richard Mitchell author C Michael Hall author

Format:Paperback

Publisher:Taylor & Francis Ltd

Published:24th Sep '07

Currently unavailable, and unfortunately no date known when it will be back

This paperback is available in another edition too:

Wine Marketing cover

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:

* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation

'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

ISBN: 9780750654203

Dimensions: unknown

Weight: 600g

376 pages