Wine Marketing
Richard Mitchell author C Michael Hall author
Format:Paperback
Publisher:Taylor & Francis Ltd
Published:24th Sep '07
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£175.00(9781138133921)
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:
* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation
'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
ISBN: 9780750654203
Dimensions: unknown
Weight: 600g
376 pages