Successful Marketing Communications
Format:Paperback
Publisher:Taylor & Francis Ltd
Published:29th Aug '01
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£185.00(9781138441125)
'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to gain a practical insight into promotional planning and implementation.
Written in plain English and with great web references throughout, the text offers truly practical insights into how to successfully find, brief and manage marketing communications service providers.
The book is backed up by a companion website containing the most up-to-date resources and examples.
ISBN: 9780750650274
Dimensions: unknown
Weight: 453g
222 pages