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Hospitality Marketing

Alison Morrison author Neil Wearne author

Format:Paperback

Publisher:Taylor & Francis Ltd

Published:5th Feb '96

Currently unavailable, and unfortunately no date known when it will be back

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Hospitality Marketing cover

Packed with international examples of good practice Contains questions for discussion or revision Includes lists of options for application of theory

Including European and international examples, this book aims to help you direct your decisions concerning marketing strategies towards what happens to and for the customers. It contains questions for discussion or revision and also features lists of options for application of theory.

Hospitality Marketing is a no-nonsense, practical book which has been revised and adapted for a wider market, including European and international examples. It shifts the major emphasis of hospitality marketing onto building a business from the inside by word-of-mouth rather than relying mostly on the endeavours of outside promotion.

Hospitality marketers are encouraged to build a customer base by constantly improving the customer's experiences at the point of sale. Hospitality Marketing aims to help you direct your decisions concerning marketing strategies towards what happens to and for the customers.

` ...Essential reading for practitioners in the industry who have not had the opportunity for more formal business or marketing training ... an excellent text for vocational hospitality courses (and) industry short courses ... '
Australian Journal of Hospitality Management

ISBN: 9780750626880

Dimensions: unknown

Weight: 700g

340 pages