Marketing Financial Services
Mike Wright author Trevor Watkins author Christine Ennew editor
Format:Paperback
Publisher:Taylor & Francis Ltd
Published:20th Oct '95
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£135.00(9781138150034)
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added.
Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers.
There is also a tutor resource pack to accompany the case studies in this textbook.
`For those whose main interest is financial product marketing, MARKETING FINANCIAL SERVICES is excellent. It is aimed particularly at students taking a CIM or CIB course, but deserves a wider audience altogether.' PUBLIC RELATIONS
ISBN: 9780750622479
Dimensions: unknown
Weight: 780g
416 pages
2nd edition