Omnichannel Retail

"Customers live and shop digitally and physically now... but they don't see the distinction that retailers make between the two. The retailers that will win in the future will be able to seamlessly combine physical and digital experiences and marketing. Taking the disciplines of digital marketing that deliver more targeted, more scaled and more interactive messages for customers is now a "must-do" to create that seamless experience. Omnichannel Retail helps to address how to deliver this." * Rob Hatrell, Vice President, eBay UK *
"This book nails the "life or death" approach we should be taking in embedding data and technology at the epicentre of our businesses. Today, the customer is king and the landscape is crowded. Tim's view is truth, in that a data-driven and digitally enabled business model will deliver a better customer experience across all channels and therefore real-time information and actions; the result being brand trust and customer relevance which will support growth and sustainability. This book is a brilliant read in explaining the why and how." * Beth Butterwick, CEO, Karen Millen Fashions Ltd *
"I worked alongside Tim Mason for 15 years and he is the best marketer I have ever worked with. Whilst "success has many fathers", Tim can genuinely lay claim to many of the customer initiatives that drove the growth of Tesco over a remarkable 20 plus years. This book brings all that customer knowledge and focus to life for the digital age." * Andrew Higginson, Chairman, Wm Morrison Supermarkets Plc *
"People's lives are getting more complex, not less, and they are looking for retailers who understand their lives and help to simplify them. Tim Mason has been on this journey his entire professional life, and there's no one better in the world at helping the rest of us understand what we need to do." * Jeff Adams, CEO, Metcash Group *
"We will always shop, but how we buy and where we buy has been reshaped by the world of technology. The winners in the world of retail are embracing that change, and adapting. In this book Tim Mason does what he's always done best: take the world-class experience he has of retail, technology, data and customer understanding, and turn it into an easy-to-understand case for action." * Matt Atkinson, Chief Membership Officer, The Co-operative Group Ltd *
"Omnichannel Retail brings to life Tim Mason's unrivalled sense of customers the world over and how their lives are changing. It draws out his life-long retail experiences and his instinct for growth, and is a must-read for all thoughtful and sustainable retailers." * David Potts CBE, CEO, Wm Morrison Supermarkets Plc *
"Brilliant, and for retailers, most welcome! Omnichannel Retail nails its value proposition. Tim Mason, in providing a comprehensive and highly practical guide to harnessing digital technologies, urges retailers to rethink brand, upgrade customer experience, deliver loyalty and (for most) regain profitability. He provides an exciting vision for the role of retail in the 21st century." * Seán Meehan, Martin Hilti Professor of Marketing and Change Management, International Institute for Management Development *