Product Design and the Supply Chain

"Omera Khan has beautifully bridged the yawning gap ­between ­"product design" and "supply chain design" - a gap that has existed since the logistics/supply chain domain became an accepted management discipline over 50 years ago. Her emphasis on conscious "design" of the supply chain rather than the inside-out style of thinking that has prevailed to date is very refreshing. And she backs up her case with an impressive array of case studies. This book is long overdue, and a must read for ­leaders of all corporate functions.'" * Dr. John Gattorna, Adjunct Professor, University of Technology, Sydney, and Executive Chairman, Gattorna Alignment *
"In an accelerating world, this book provides an essential insight into the deep relationship between product design and the supply chain, and how many of the world's most successful businesses have used this intersection as a point of generating significant competitive advantage." * Vikas Shah, MBE, Managing Director and CEO, Swiscot Group *
"A very thoughtful and insightful analysis identifying the complex requirements for designers to be aware of for their route to market and then identifying how to maximize their chances of success in their highly competitive marketplaces. The analysis is significantly enhanced through the use of highly relevant case studies" * Michael Proffitt, former CEO of Dubai Logistics City *
"New products are the lifeblood of the business. However, the majority of new products never make it to market and those that do have a failure rate as high as 45 per cent. To be successful, new product development and commercialization must be cross-functional and cross-firm, and representatives from product design must be key members of the team. In this book, Omera Khan documents how product design can be used to improve the chances of launching successful new products while ­considering supply chain risks, the need for agility and the organization's sustainability goals. Numerous company examples are provided to illustrate how the integration of design and supply chain management were key to new product success" * Doug Lambert, Mason Chair in Transportation and Logistics, and Director, The Global Supply Chain Forum, Fisher College of Business *
"An essential read for those wishing to understand the importance of design, its relationship with the supply chain and its impact on a business" * James Dracup, Managing Director, Macnaughton Holdings *