Creating and Delivering Your Value Proposition

Managing Customer Experience for Profit

David Pinder author Cindy Barnes author Helen Blake author

Format:Hardback

Publisher:Kogan Page Ltd

Published:3rd Jan '15

Currently unavailable, and unfortunately no date known when it will be back

This hardback is available in another edition too:

Creating and Delivering Your Value Proposition cover

This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Creating and Delivering Your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.

Create winning value propositions and grow your business with this practical guide for business heads.In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical first edition shows readers how to build, deliver and harness value propositions to create profitable growth for any business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Propositionis an essential guide for all senior practitioners to understand and develop a value-focused strategy.

"Value Propositions are the most useful selling tools marketing has ever created, although - up until now - theres been very little advice to help salespeople use them. Here, for the first time, the authors have given us a comprehensive and practical guide that fills a real need." * Neil Rackham, author of SPIN Selling and Visiting Professor at Portsmouth and Cranfield BusinessSchools *
"Practical and pragmatic, this book will really help you create and build value for your clients." * Sean Finnan, Managing Director, EDS UK and Ireland. *
"Ninety percent of directors don't know what the components of a strategy are (HBR 2008). Even fewer know what a value proposition is, yet it's this which makes the difference between success and failure. At last there is now a practical and very readable book spelling out how to build a value proposition. I commend this book to you." * Malcolm McDonald, Emeritus Professor, Cranfield University School of Management *
"A careful look at value propositions... As a reference guide for salespeople and managers, the book provides valuable information." * Book News, Inc. *

ISBN: 9780749476519

Dimensions: 240mm x 162mm x 17mm

Weight: 497g

232 pages

Re-issue