Pricing for Profit

Stop giving away profit through inefficient pricing policies. If you want to grow a sustainable business, the quickest path to success is often to review your prices! This book shows how you to get your pricing strategy right every time.

Get your pricing strategy right every time with proven, practical advice based on real life case studies.Price is the most significant factor affecting the profitability of every business, profit centre or department. When the pressure is on to perform or grow, your instinct may be to discount, undercut your competitors, cut costs and promote through price. Yet these are often the last things you should do. Pricing for Profit is the most practical guide on pricing available. Using a firm, profit-focused framework developed running real projects for real businesses, this book shows you how by getting your pricing structures right you can make a huge difference to your bottom line. It gives business owners, managers and leaders simple, achievable pricing strategies that will deliver sustainable business growth. Can you afford to leave money on the table? If not, Pricing for Profitis the guide for you.