Emerging Markets

Demonstrates how companies can build their competitiveness by understanding the global value chain in which they operate Offers lessons for US, Japanese and European multinational companies as well as emerging market multinationals in how to understand the new business environment Explains how to position your company to succeed in both emerging markets and in traditional markets, and to take advantage of the benefits of both Includes case studies from renowned international companies from both sides of emerging markets and online resources as teaching and lecturing aids

Identify the opportunities and threats that emerging markets offer to established businesses with this practical book, which presents a value chain network model for strategic advantage.The traditional dominance of international markets by companies from the US, Western Europe and Japan can no longer be taken for granted. Emerging market economies, from the powerhouse Chinese economy (set to pass the US in national income by 2020) to dynamic players such as Mexico, South Africa and Indonesia, are rapidly changing the competitive landscape. Companies that can successfully enter these emerging markets may reap rewards and benefits from cost reductions and market opportunities. By understanding their positioning in the global continuum of companies and customers - the global value chain - businesses can build their strategies for better competition, more effective resource allocation, cost reduction, and a heightened awareness of the risks and benefits. Packed with in-depth case studies of multinationals from both sides of emerging markets, including: Accenture, Walmart, Google, Nike, Novartis, PetroChina, Embraer, Tata Group and FEMSA; Emerging Markets is essential reading for anyone looking to understand the new competitive landscape and how they can maximise the business opportunities available. Online supporting resources include lecture slides that align with each chapter.