Pricing for Profit

Makes clear why pricing is so critical to profitability - and gives readers the clarity and confidence needed to do something about it in their own business Proven, practical pricing advice based on real life case studies - real businesses that have transformed their bottom line by focusing on profitable pricing strategies Features tools such as spreadsheets, diagrams, simple financial analyses and action plans to help readers apply the book's advice to their own business

Using proven, practical pricing advice based on real life case studies this book shows how you to get your pricing strategy right every time.Price is the most significant factor affecting the profitability of every business, profit centre or department. When the pressure is on to perform or grow, your instinct may be to discount, undercut your competitors, cut costs and promote through price. Yet these are often the last things you should do. Pricing for Profit is the most practical guide on pricing available. Using a firm, profit-focused framework developed running real projects for real businesses, this book shows you how by getting your pricing structures right you can make a huge difference to your bottom line. It gives business owners, managers and leaders simple, achievable pricing strategies that will deliver sustainable business growth. Can you afford to leave money on the table? If not, Pricing for Profitis the guide for you.