Employee Engagement and Communication Research

Learn how to conduct robust, reliable but cost effective research and align it with the strategy of the business. Includes case studies and interviews of best practice throughout from companies such as Sinicakas, Aon, Echo Research and HCS consulting, allowing readers to see theory applied in practice Evaluate and measure research from employee engagement to change effectively in your organization

The complete handbook to measuring and evaluating employee engagement and offers a guide to implementing change based on results.There's a well-known saying: what doesn't get measured doesn't get done. So it is no surprise that communicators, human resource and change managers and other professionals recognise the need to measure and evaluate their work, particularly its worth to their organization and seek the most effective ways to achieve this. Whether you're already involved in research, planning your first project or commissioning an external research company, Employee Engagement and CommunicationResearch covers everything you need to know in order to conduct robust, reliable research. Whether it's a full-scale employee survey or research focusing on a particular subject area such as communication, engagement, change or corporate social responsibility, Employee Engagement and Communication Research is your essential guide covering all the tools, strategy and actions to make your project a success.