The New Strategic Selling
The Unique Sales System Proven Successful by the World's Best Companies
Tad Tuleja author Stephen E Heiman author Robert B Miller author
Format:Paperback
Publisher:Kogan Page Ltd
Published:3rd Jun '11
Should be back in stock very soon
Offers new insight into the way salespeople can successfully promote products and services Combines a thorough consultative sales process with integrity Identifies solutions to common problems in the field, from developing prime information resources, to managing selling time Demonstrates how to use new strategies to confront the competition
Confront the rapidly changing world of B2B sales with this bestselling book by leaders at Miller Heiman, which introduced the world to the influential concept of 'win-win' when it comes to sales.Learn from one of the bestselling books on sales ever published, which has cemented itself as the must-read for any sales or marketing professional, written by leaders at Miller Heiman - the global lead in sales and development. Strategic Selling presented the idea of selling as a joint venture, introducing the influential concept of 'win-win' and making it one of the bestselling books on sales ever published. The response to 'win-win' was immediate and fundamentally changed sales and marketing with its rejection of manipulative tactics, in turn positioning Miller Heiman as a global leader with the most prestigious client list in the industry. Now, learn from the latest, third edition of this genuine business classic with The New Strategic Selling which confronts the rapidly changing world of B2B sales including: - Real-world examples - Strategies for confronting the competition - New content on the most common challenges and questions from the Miller Heiman workshop The New Strategic Selling remains essential reading for any sales directors, managers or executives in any type of company and industry.
ISBN: 9780749462949
Dimensions: 235mm x 155mm x 15mm
Weight: 450g
288 pages
3rd Revised edition