Walmart

Covers key topics, including positioning, logistics, store format innovation, private label, marketing, branding, pricing (EDLP), customer service, profit margins and globalisation Offers lessons which can be applied to consumers and businesses around the world every day Includes exclusive interviews with Walmart executives and Bill Simon, CEO of Walmart US

Walmart provides insight into both how the retail giant emerged from its humble roots to become a global retailing phenomenon as well as an outlook to what the future holds.Walmart provides a detailed assessment of the world's largest retailer that forever changed the face of retailing. The book examines Walmart's successes, failures, and whether it can stay ahead for the next 50 years. Despite being a source for best practice in procurement, logistics, systems and store format innovation, the retail giant is now facing several issues that affect its future development. Starting from its inception in rural Arkansas in 1962, this objective analysis of Walmart's history addresses the rapid change of retail, including the rise of e-commerce and multi-channel retailing; Walmart International and its 'everyday low prices' philosophy; the saturation of the superstore format, and much more. In a time of rapid change, will the world's largest retailer be able to reconfigure? Walmart provides the necessary insights for retailers, advertisers, other business professionals and students to understand how Walmart became a retail giant, the lessons that can be learned, and what is in store for the future.