Develop Your Marketing Skills

Part of the high profile, best-selling Creating Success series with extensive advertising coverage in the Sunday Times Series translated into 25 languages with over 500,000 copies sold Covers issues that are at the cutting-edge of marketing practice such as sustainability and e-marketing Point of sale material available - bookmarks, posters, show cards.

Understand the essence of marketing through a thorough explanation of the core concepts, theories and principles, presented in a practical and accessible way.Develop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives. It also gives key insights into how theories and tools work in actual business scenarios, shows you how to improve customer satisfaction and highlights contemporary issues, such as sustainability. There are also summary pages at the end of each chapter containing questions and suggested activities, helping you to revise the basics and increase your confidence. With many of the issues discussed being at the cutting edge of marketing research and practice, Develop Your MarketingSkills is a must for anybody wishing to enter the marketing profession, develop their current knowledge further or run their own business.