The Languages of Business
An International Perspective
Francesca Bargiela-Chiappini editor Sandra J Harris editor
Format:Paperback
Publisher:Edinburgh University Press
Published:9th Jul '97
Currently unavailable, and unfortunately no date known when it will be back
What do real people around the world actually say when they meet for business purposes? This book explores how people around the world, speaking different languages, accomplish business. It explores the cultural assumptions underlying a variety of task-oriented verbal interactions - from a simple book purchase to a complex bargaining session. The languages covered include varieties of English (British, American and Australian) used in inter-cultural settings - such as American and Japanese, or Australian and Korean/Vietnamese Japanese - and other languages such as German, Spanish, Italian, and Brazilian Portuguese as used in intra-cultural situations.
The nine exploratory contributions to this compilation have one more characteristic in common. All of them end with a section of Practical Tips in which the authors present some of the more important cultural or business features that the practitioner has to take into account. Strange as this may seem in a scientific reader on linguistic aspects of business encounters, it provides this edition with something extra over the average textbook. -- J Piet Verckens The nine exploratory contributions to this compilation have one more characteristic in common. All of them end with a section of Practical Tips in which the authors present some of the more important cultural or business features that the practitioner has to take into account. Strange as this may seem in a scientific reader on linguistic aspects of business encounters, it provides this edition with something extra over the average textbook.
ISBN: 9780748608331
Dimensions: 234mm x 156mm x 24mm
Weight: 480g
264 pages