Making Sense of Men's Magazines

This book explores the rise of men's magazines, addressing their impact on gender politics and cultural perceptions of masculinity, as discussed in Making Sense of Men's Magazines.

In recent years, the men's magazine market has experienced remarkable growth, prompting important discussions about its implications for gender politics. Making Sense of Men's Magazines delves into the significance of this rise, questioning whether it represents a backlash against feminism or simply serves as a source of entertainment. The exploration of the transition from the 'new man' to the 'new lad' raises further inquiries about the political issues intertwined with this cultural shift, particularly in the context of an information-driven society.

This original study offers insights into the appeal and construction of men's magazines, addressing the complex questions they pose for both genders. Through interviews with editors and production staff, as well as content analysis and focus group discussions, the authors aim to unravel the cultural phenomenon surrounding these publications. Making Sense of Men's Magazines emphasizes the gendered and commercial aspects of these magazines, exploring their implications for our understanding of capitalism, masculinity, and consumption in the contemporary world.

By examining the role of magazines in shaping societal norms, this book makes a significant contribution to contemporary cultural studies. It serves as an essential resource for students and scholars in sociology, media studies, cultural studies, and gender studies, providing a comprehensive understanding of the dynamics at play in the men's magazine industry.