The Export of Meaning: Cross–Cultural Readings of Dallas
Format:Paperback
Publisher:Polity Press
Published:11th Nov '93
Currently unavailable, and unfortunately no date known when it will be back
In the new paperback edition of this classic text, Liebes and Katz examine how television viewers around the world respond differently to popular television programmes, particularly Dallas. Analszing conversations among viewers in Israel, Japan and the U. S., they show that viewers possess a good deal more critical ability than they are commonly given credit for.
'This is an important book that thoroughly deserves the attention it will no doubt get from media scholars in many countries ... The authors ... deserve, above all, our admiration for making a major contribution to furthering our understanding not only of cultural imperialism but of the fundamental processes of media consumption.' Journal of Communication '... A new edition of the provocative 1990 book by veteran international communication scholar Elihu Katz and his colleague Tamar Liebes.' Media Information Australia
ISBN: 9780745612959
Dimensions: 227mm x 159mm x 11mm
Weight: 304g
200 pages