The Internet Election

This book is a must-read. It outlines in detail the provocative power of new media-how it has been used and what to expect in the future. The authors represent the brain trust in the field and their work advances our understanding of the brave new intricately connected Web world of political communication. -- J. Gregory Payne, Emerson College This reader serves as an excellent primer for those interested in learning how the Internet was used in the 2004 campaign, as well as prospects for its use in future elections. Highly recommended. General readers, lower-division undergraduates through practitioners. CHOICE The broad scope of this book means that there is something for everyone... This book will be useful for political communications readers... As a teaching tool, selected chapters will be especially helpful for courses on campaigns and elections, providing students interested in studying the internet with much-needed context and scholarly sources. -- Besty Super Political Studies Review, May 2009, Vol 7 No 2 The Internet played an important and surprising role in the 2004 presidential election. For anyone eager to know how websites, chatrooms, blogs, meet-up forums and other features worked, The Internet Election is a gold mine of information. Its descriptions and analyses are essential reading for understanding what happened in 2004 and as background for judging the new developments anticipated for the 2008 presidential contest. -- Doris Graber, University of Illinois, Chicago; author, Mass Media and American Politics