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Campaign 2000

A Functional Analysis of Presidential Campaign Discourse

William L Benoit author John P McHale author Glenn J Hansen author P M Pier author John P McGuire author

Format:Hardback

Publisher:Rowman & Littlefield

Published:29th Sep '03

Currently unavailable, and unfortunately no date known when it will be back

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Campaign 2000 cover

Campaign 2000 applies the functional theory of political campaign discourse—analyzing how messages acclaim, attack, or defend—to several different forms of campaign communication in the 2000 U.S. presidential primary and general election. These forms include political advertisements on television and radio, debates, television talk show appearances, campaign web pages, and convention speeches by candidates and their spouses. The authors also look at the election outcomes and explore lessons to apply to future campaign discourse.

A comprehensive categorization of 2000 presidential campaign communication. . . . [Includes] unique information, sometimes with startling potential significance. * CHOICE *

ISBN: 9780742529137

Dimensions: 236mm x 158mm x 26mm

Weight: 603g

304 pages