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Strategic Political Communication

Rethinking Social Influence, Persuasion, and Propaganda

Gary A Copeland author Karen S Johnson-Cartee author

Format:Paperback

Publisher:Rowman & Littlefield

Published:14th Oct '03

Currently unavailable, and unfortunately no date known when it will be back

Strategic Political Communication cover

To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.

ISBN: 9780742528826

Dimensions: 229mm x 148mm x 13mm

Weight: 313g

248 pages