Seen and Heard

Gutgold’s careful selection, comprehensive research, and thoughtful analysis of individual professional style gives Seen and Heard a broad appeal. It belongs on the shelf with the best of the broadcast history books. -- Donna Acerra, associate professor of communication, Northampton Community College
This book is written in an engaging and conversational style. It is thoroughly researched and will appeal to academic audiences, but is still quite accessible to the intelligent lay audience. . . . The book seamlessly integrates into each chapter both academic theory and 'popular' thinking regarding the world of braodcast news and the ever evolving roles of the women in that world. * Women & Language *
Finally a book has been written that gives women in television broadcasting their proper due. In a world of preference for men with 'gravitas,' this rhetorical analysis shows why there is an elite cadre of highly intelligent and tough women—from Barbara Walters to Christiane Amanpour—who can hold their own and surpass many men to gain ratings and communicate the messages audiences want to hear. Gutgold has done an excellent job taking the reader beyond biographical detail to illuminate the skill and power of women in television news. -- Elizabeth J. Natalle, associate professor of communication, University of North Carolina-Greensboro
Gutgold has written a book that will be useful as both a resource in media studies courses and in the study of women's public speaking. * Women's Studies In Communication *